Augmented technology is uniquely suited to real estate because of its ability to immerse the viewer in a part fictional / part real location.
So it’s no surprise then that there are several new developments that use the technology in real estate.
What is augmented reality?
Augmented reality is the use of computer-generated content layered on top of the real world viewed on your screen.
It’s different to virtual reality in that virtual reality immerses users in a fully artificial computer-generated environment.
Augmented reality blends computer-generated features into a live view of the world.
This Pepsi Max promotion demonstrates the technology well, and no doubt surprised a few Londoners on their daily commute.
Augmented reality became mainstream globally when Pokemon Go launched in 2016.
The game allowed users to ‘find’ Pokeman characters live in their own neighbourhoods, even in their own homes.
After only two months, the game had 45 million users daily.
How is augmented reality being used in real estate?
Augmented reality is already being used widely in real estate, and it’s likely to become even more widespread as the technology evolves and becomes more mainstream.
One way users can utilise augmented reality is for viewing new developments, whether it be a new home on a greenfield site, or an apartment in a multi-level development.
As you can imagine, viewing a plan augmented with the real-life setting gives a far better idea of a project than simply viewing a 2D plan or even a 3D model on a website.
Realar Places is an Australian technology that allows potential buyers to view a house on a greenfield site.
The user chooses the type of house they plan to build, and then can go to the site and take a virtual tour.
As the user moves through the house, they are able to view actual scenes outside the home, giving them more detail about the property than they could achieve any other way.
An app developed by Commercial Real Estate AR allows users to walk through their location and find properties that are for sale or rent in their location, or simply find out more about a property they are interested in.
Other uses include being able to move through an apartment development, click on an apartment, and walk through it virtually.
And for those interested in design, furnishing and styling, augmented reality can allow you to see your ideas in place before having to commit to a concept.
Ikea has developed an augmented reality feature that allows users to see how a piece of its furniture will look in their own home.
Technology can give you an edge
Augmented reality is of course also much more trackable than say brochures or magazine marketing material.
You can see how many times the property has been viewed and how it has been viewed.
You can also embed calls to action, for example by including links to find more information, and include links to email addresses and phone numbers that make it easier for users to contact you.
Augmented reality is a great way for real estate businesses to gain an edge on their competitors.
If real estate businesses can embrace the technology’s unique ability to immerse and engage viewers and improve their customer experience, they’re likely to outperform.